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The Marketing Order of Operations
What small business owners should focus on now, next, and later to make marketing as effective as possible (without wasting time or money!).
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How to see your Google AI Overview performance in Search Console
You know that AI answer box Google puts at the top of search results now? Turns out, Google will now tell you how often your website shows up inside it. The report is called Generative AI, it lives in Search Console.
How to link your Instagram account to Google Search Console
Your Instagram content can show up in Google search results and now, Google Search Console will actually show you when it does, which posts are doing showing up, and what people typed to find you. The setup takes about five minutes, and you don’t even need a website connected to do it.
Stop Being So Creative. 1 Idea Is All You Need.
Stop Being So Creative...1 Idea Is All You Need How to turn one content idea into six posts and take the pressure off for good.More from the BlogI own a creative agency. My entire job is to be creative. And I'm going to be honest with you: I am sometimes the last...
Your Brand Doesn’t Need a Refresh, But Your Messaging Might
Spring has a way of making everything feel like it needs to be different, new. But before you call a designer or open Canva at midnight, let’s slow down for a second and talk about what a brand refresh actually is, and what it very much is not.
What Marketing Looks Like for Real Businesses
For most small businesses (and especially local or seasonal ones) none of that is true. You don’t need 10,000 followers. You need steady inquiries, repeat customers, and word-of-mouth that actually converts.
How to Optimize for AI Search (aka GEO) Without Losing Your Mind
Simply put, GEO is about helping AI tools understand your business well enough to mention, summarize, or recommend you when people ask questions. Learn more about how GEO works and five simple actions you can take today to get your business included in AI results.
Why You Should Be Focusing on SCO Rather than SEO
SCO is the part that actually matters most for small businesses. SCO is about your words. It’s simply helping the right people find your business by clearly answering their questions. Simple, right? Let’s break down the key parts of SCO and how you can implement a few easy things today to get your business found.
8 Questions to Ask Before Hiring a Website Designer
Here’s a practical, real-life list of what to consider before you hire a website designer – from a web designer who has built more than 300 websites for small businesses just like yours!
The Surprisingly Simple Formula That Can Help You Write Better Marketing Messages
One of the most helpful tools I’ve found for creating clear, compelling messaging isn’t a trendy template or AI hack. It’s a formula. Yep. A real, nerdy, math-looking formula. But stick with me because it’s actually brilliant.
How Websites Work
Hosting? Domains? Footers vs. pages vs. sections? It’s enough to make even the savviest small business owner want to throw their laptop out the window. So we made a guide to help connect all the dots!
Freebies
Launch your first Meta ad in 10 minutes
Follow our easy step-by-step guide and get your first Meta ad up and running in no time.
Marketing Budget Spreadsheet
With an exhaustive list of every possible marketing tactic you can employ!