social media + content
You meant to send that newsletter before the busy season hit. And build a content calendar before the slow season. And before summer. It’s still on the list, isn’t it?
You’re not bad at this. You used to love this stuff, actually. But somewhere between payroll and inventory and covering shifts and just trying to get through the week, marketing keeps landing at the bottom of the pile. Every season you think: this time I’ll get ahead of it. Every season, something else comes first.
That’s not a discipline problem. That’s a seasonality problem. There never seems to be a good time, so it never happens.
And the guilt of it? We know. It’s the thing that sits in the back of your mind on a Wednesday afternoon when you finally open the laptop and stare at a blinking cursor for an hour before closing it again.
What if your content marketing just showed up every month — whether you had time to think about it or not?
Our done-for-you content service is built specifically for small business owners in seasonal communities who are brilliant at what they do, but are struggling to carve out the time for marketing.
We spend one month learning your business, your voice, and your goals. We build a full-year content strategy around your seasons, your community, and the story only you can tell. Then every month (whether it’s your busiest week of the year or your slowest), your content arrives in your inbox, written and ready to use.
No more guilt or blinking cursor.
No more “I’ll get to it next season.”
We work with all kinds of small town businesses (boutiques, restaurants, coffee shops, hotels, outfitters and guides, realtors, service businesses) in resort and mountain communities. People who know their town, love what they’ve built, and want their marketing to feel just as real as the rest of it.
This works best if…
You’re willing to spend about five minutes a month telling us what’s happening in your business. On the 1st, we send you a short form with five questions about what’s coming up, what you want to spotlight, and anything we should know. You fill it in, we do the rest. Whether it’s your busiest week or your slowest, the content keeps flowing.
Our three content packages start with a strategy month — one dedicated month where we learn your business inside and out, build your full-year content roadmap, and get everything set up. Then your content starts arriving in Month 2, like clockwork.
Choose your starting point
The Spring
MONTHLY NEWSLETTER
$400 PER MONTH
(Plus a one-time $400 strategy onboarding fee, 3-month minimum)
WHAT'S INCLUDED
- One professionally written newsletter per month.
- Strategically built around a monthly theme tied to your business goals and your season.
- Written in your voice. Not generic, not corporate, not ‘marketingy.’
- Delivered to your inbox by the 15th, ready to copy and send through your own email platform.
- A monthly input form so your content reflects what’s actually happening in your business that month.
- A full 12-month content strategy built in Month 1 so every newsletter has a real purpose behind it.
WHY YOU'LL LOVE IT
- Your audience hears from you consistently, even during your busiest stretch of the year.
- You stop starting from scratch every month and wondering what on earth to say.
- It sounds like you wrote it on a really good day (because that’s what we aim for every time)!
- No approval back-and-forth, no chasing deadlines. It’s ready when it arrives.
- You stay top-of-mind with the people most likely to come back, refer friends, and buy from you.
- The guilt of the undone newsletter? Gone.
YOUR COMMITMENT
A 60-minute kickoff call in Month 1. A five-question form on the 1st of each month after that. That’s it. That’s your whole job.
THE TIMELINE
Month 1: Strategy & Onboarding: Kickoff call, brand brief, 12-month content roadmap built around your seasons.
Month 2 onward: Your newsletter arrives by the 15th, every single month, ready to send.
Every 3 months: Quick seasonal check-in: we review what’s working and adjust heading into your next season.
THE INVESTMENT
One-time onboarding fee: $400 (due at signing — covers your entire Month 1 strategy build)
Monthly fee starting Month 2: $400/month
Minimum commitment: 3 months (Months 2, 3, and 4)
After Month 4, the service continues month-to-month until you cancel with 30 days’ written notice.
Minimum total investment: $1,600
The Current
SOCIAL MEDIA CONTENT
$575 PER MONTH
(Plus a one-time $400 strategy onboarding fee, 3-month minimum)
WHAT'S INCLUDED
- Four social media captions with visual recommendations per month — one per week, strategically structured.
- Each post is built around a monthly theme with a clear purpose: authority, story, value, or action.
- Written in your voice with a hook, caption, and call-to-action ready to go.
- Delivered as a ready-to-post document — you grab the photo, paste the caption, hit publish.
- A monthly input form so your posts reflect what’s actually happening in your world that month.
- A full 12-month social strategy in Month 1 so posts are intentional, not random.
WHY YOU'LL LOVE IT
- You show up on social every single week…even when inspiration is nowhere to be found.
- Your posts actually have a point. They build toward something instead of just filling a feed.
- No more opening Instagram, staring at your camera roll, and putting it off for three more days.
- You stay in control. Post on your own schedule, with your own photos, from your own account.
- Consistent presence builds the kind of trust that quietly turns followers into loyal customers.
- One less thing on the to-do list. Every single month.
YOUR COMMITMENT
A 60-minute kickoff call in Month 1. A five-question form on the 1st of each month after that. That’s it!
THE TIMELINE
Month 1: Strategy & Onboarding – Kickoff call, brand brief, 12-month social strategy built for your seasons.
Month 2 onward: Your monthly content doc arrives by the 15th, ready to post.
Every 3 months: Quick seasonal check-in: we review what’s resonating and adjust for the season ahead.
THE INVESTMENT
One-time onboarding fee: $400 (due at signing, covers your entire Month 1 strategy build)
Monthly fee starting Month 2: $575/month
Minimum commitment: 3 months (Months 2, 3, and 4)
After Month 4, the service continues month-to-month until you cancel with 30 days’ written notice.
Minimum total investment: $2,125
The Confluence
NEWSLETTER + SOCIAL
$875 PER MONTH
(Plus a one-time $400 strategy onboarding, 3-month minimum)
WHAT'S INCLUDED
- Everything in The Spring — one newsletter per month
- Everything in The Current — four social posts per month
- Newsletter and social unified around the same monthly theme = your message is consistent everywhere.
- Your audience hears the same story whether they open their email or scroll their feed.
- One monthly input form covers both channels.
- One 12-month strategy that ties it all together from day one.
WHY YOU'LL LOVE IT
- Your marketing finally feels like a system, not a scramble or a guilt pile.
- Email and social reinforcing each other means your message resonates through consistency.
- One relationship, one workflow, one five-minute form a month. Everything is handled.
- You save $100/month compared to both packages separately
- A complete content service without adding a single person to your payroll.
- You walk into every busy season knowing your marketing is already handled.
YOUR COMMITMENT
A 60-minute kickoff call in Month 1. A five-question form on the 1st of each month after that. That’s your whole job.
THE TIMELINE
Month 1: Strategy & Onboarding: Kickoff call, brand brief, unified 12-month strategy across both channels.
Month 2 onward: Newsletter + social content doc both delivered by the 15th, every month.
Every 3 months: Seasonal check-in across both channels: what’s working, what we’re adjusting.
THE INVESTMENT
One-time onboarding fee: $400 (due at signing — covers your entire Month 1 strategy build)
Monthly fee starting Month 2: $875/month
Minimum commitment: 3 months (Months 2, 3, and 4)
After Month 4, continues month-to-month until you cancel with 30 days’ written notice
Minimum total investment: $3,025
Here’s exactly what happens after you sign up.
MONTH 1
We learn your business.
One 60-minute call. We ask everything — your voice, your seasons, your customers, your goals. From that, we build a full-year content strategy. You see it, you approve it. Everything flows from this.
EVERY MONTH
Your content arrives.
On the 1st, we send a five-question form. You tell us what’s happening. By the 15th your content is in your inbox — written, ready, and waiting. Busy season or slow season, it shows up.
EVERY 3 MONTHS
We check in.
A quick seasonal review to talk about and what landed, what we’re adjusting, what’s coming up next. No long meetings. Just a short, honest conversation to keep your strategy sharp.
A couple things worth knowing upfront.
We write, you post.
We deliver your content, we don’t post on your behalf, manage your accounts, or handle comments and DMs. You stay in the driver’s seat of your own platforms. That’s intentional: you know your community, and nobody should be speaking on your behalf without you in the loop. We give you the words; you share them your way.
It keeps going until you say stop.
After your 3-month minimum, this service runs month-to-month automatically. We keep delivering, we keep invoicing, until you tell us otherwise. Cancellation is simple: just 30 days’ written notice. We’re not trying to trap anyone; we just believe consistency is where the magic happens, and most clients feel the same way once they’re in the rhythm.
The Spring, The Current, and The Confluence are the perfect starting point for most small businesses. But if you’re ready to hand off social media entirely — strategy, design, posting, and engagement — we’ve got that too.
Ready to hand it all off?
Our full-service management is for the business owner who’s done DIYing social entirely and wants a true partner to own it.
Equinox Flight
FOR BALANCE AND STEADY VISIBILITY
$1,200 PER MONTH
(minimum 6-month commitment)
Like the day and night of the equinox, this package is all about balance. The Equinox Flight keeps your social media active and professional, helping you maintain momentum through busy and quiet seasons alike. You’ll get a consistent posting rhythm, light engagement, and monthly reports that help you stay visible without spending hours online.
WHAT'S INCLUDED
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30-day onboarding + strategy development
-
Content calendar creation
-
12 custom posts per month (mix of photo, carousel, or Reel formats)
-
1 designed Story per week
-
30 minutes of engagement* per week (two 15-minute sessions)
-
Monthly performance report with insights
-
Hashtag and keyword optimization
-
Canva Brand Kit setup
*Engagement includes liking, sharing, commenting, reposting, sharing stories, monitoring and responding to DMs.
WHY YOU'LL LOVE IT
- Your social feed stays active and consistent through busy seasons and quiet ones.
- You maintain real connection with your audience without spending hours online.
- Steady, strategic posting supports growth without demanding your time.
- You stop feeling behind on social. For good.
YOUR COMMITMENT
You’ll spend about 1-2 hours with us during onboarding to define goals, tone, and visuals.
After that, we’ll have a 30-minute monthly content session and you can plan on about an hour each month capturing content (don’t worry – we’ll help with what to snap pictures and video of and do the editing!). Then we’ll draft it all, you just review!
THE TIMELINE
30-day onboarding: target market analysis, keyword + hashtag strategy, content matrix, profile optimization, Canva Brand Kit, template creation
Month 2 onward: posting begins — 12 posts/month + Stories + weekly engagement
Monthly: performance report delivered with insights and recommendations
THE INVESTMENT
$1,200 per month
First payment due upon contract signature and will be billed each month thereafter.
Minimum 6-month commitment.
Solstice Flight
CONSISTENCY THROUGH THE PEAKS AND VALLEYS
$2,000 PER MONTH
(minimum 6-month commitment)
The solstice brings the longest days of summer and the deepest nights of winter, extremes every business has endured. The Solstice Flight helps even out those seasonal swings with a full-service social media strategy that keeps your brand visible, engaged, and thriving no matter the time of year. Our goal? Ensuring your social media runs as smoothly as your best seasons in business.
WHAT'S INCLUDED
-
30-day onboarding and advanced strategy session
-
Target market + competitor analysis
-
Content matrix + strategic posting schedule
-
20 custom posts per month (photo, carousel, or Reels mix)
-
3 designed Stories per week
-
60 minutes of engagement per week (four 15-minute sessions)
-
Monthly reporting + insights
-
Ongoing hashtag + keyword optimization
-
Canva Brand Kit setup + custom templates
-
Visual content prompts and photography direction
*Engagement includes liking, sharing, commenting, reposting, sharing stories, monitoring and responding to DMs.
WHY YOU'LL LOVE IT
- Eliminates social media from your mental load completely.
- A cohesive, polished online presence that looks and feels like your best days.
- Strategic storytelling that maximizes reach and drives real engagement.
- Smooths out seasonal peaks and valleys in visibility. Your brand stays present year-round.
- The most hands-off social media experience we offer. You run your business; we run your social.
YOUR COMMITMENT
You’ll spend about 1-2 hours with us during onboarding to define goals, tone, and visuals.
After that, we’ll have a 30-minute monthly content session and you can plan on about an hour each month capturing content (don’t worry – we’ll help with what to snap pictures and video of and do the editing!). Then we’ll draft it all, you just review!
THE TIMELINE
30-day onboarding: advanced strategy, competitor analysis, content matrix, profile optimization, Canva Brand Kit + custom templates
Month 2 onward: 20 posts/month + 3 Stories/week + daily engagement monitoring
Monthly: full performance report + strategic insights and recommendations
THE INVESTMENT
$2,000 per month
First payment due upon contract signature and will be billed each month thereafter.
Minimum 6-month commitment.
You’ve built something worth showing up for. Let us help you do just that!
You don’t need to become a marketing expert. You don’t need to batch-create content on your day off or feel guilty every time you skip a week. You just need a system (or a partner) that works quietly in the background while you do the thing you actually started this business to do.