marketing strategy
You’re not bad at marketing. You just don’t have a plan…yet.
There’s a version of marketing that feels like a full-time job on top of your actual full-time job.
You’re posting because you feel like you should. You’re trying things you read about online. You’re watching what competitors do and wondering if you should be doing that, too. And underneath all of it is a quiet, nagging question: is any of this actually working?
This is what happens to everyone when you’re making marketing decisions without a roadmap. You don’t need to do more. You need to know which things are worth doing…for your business, your season, your goals, and your bandwidth.
That’s exactly what we build. Two ways in, depending on how deep you want to go.
Golden Hour
60-MINUTE STRATEGY SESSION + WRITTEN PLAN
$375 (and every dollar credits toward any package)
For when you need a verdict, not a research project.
You make good decisions all day. Then marketing comes up and every option sounds equally reasonable, because you can’t referee a game you’re playing in.
Golden Hour is sixty minutes with someone who can. Before we ever meet, we’ve read your answers to a short questionnaire and looked at your website, your Google Business Profile, and your socials. So the hour isn’t show and tell. It’s decisions: which of the four marketing stages you’re in, what to do first, and (our favorite part) what you have full permission to ignore.
Three business days later, your Flight Plan lands in your inbox with all of it in writing.
WHAT'S INCLUDED
- Pre-session review of your website, Google Business Profile, and social presence (we do our homework before you pay for our time)
- 60-minute 1:1 strategy session (we lead, you just show up and talk)
- Your marketing stage, identified and explained
- Your next 30 days: three moves, in order
- A permission-to-ignore list (clients tell us this page alone is worth the session)
- One metric that matters, and how to read it
- Your written Flight Plan PDF, delivered within 3 business days
WHY YOU'LL LOVE IT
- One hour. One verdict. No homework you’ll never do and no 47-point audit.
- The plan is built to run with or without us. If the right next step is something you can do yourself in an afternoon, we’ll say so.
- The $375 is never wasted. Book any package or your first month of content services within 30 days and every dollar credits toward it. So this is either a complete standalone plan, or a free hour of strategy on the front of working together. You genuinely cannot pick wrong.
YOUR COMMITMENT
A 10-minute questionnaire before we meet (doable from your phone, honest answers only) and 60 minutes on the call. That’s it!
THE TIMELINE
Book today, plan in hand about a week later.
- Book your session + complete the questionnaire and invoice
- Before the call: We review everything you’ve got online
- Call day: Your 60-minute session
- Within 3 business days: Flight Plan delivered
THE INVESTMENT
$375, paid at booking.
Credits in full toward any Meadowlark package or your first month of content services booked within 30 days of your session.
Ready for the full roadmap instead of the first verdict? That’s the Strategy Flight.
Strategy Flight
YOUR 90-DAY MARKETING ROADMAP
$1,250 (or add to a website for $1,100)
For when you’re ready to stop guessing and start moving with intention.
One 90-minute conversation, one week, and one clear, realistic plan for your next 90 days of marketing built around your actual goals, your actual audience, and your actual capacity.
This isn't a generic checklist. It's a custom roadmap that was made for your business, and nobody else's.
You'll walk away knowing exactly what to focus on, what to let go of, and what to do first. For a lot of our clients, that last part, the permission to let things go, is the most valuable piece of the whole thing.
WHAT'S INCLUDED
- 90-minute 1:1 strategy session (we lead the whole thing — you just show up and talk)
- 90-day marketing action plan with clear Now / Next / Later priorities
- Channel-specific recommendations (social, email, ads, local SEO, partnerships)
- 2 plug-and-play marketing copy templates (emails, captions, ads)
- One quarterly follow-up strategy call to review progress and adjust
WHY YOU'LL LOVE IT
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You’ll finally know exactly what to focus on (and what to let go of)
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Saves you from “random acts of marketing” by giving you structure and direction
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Personalized to your season, goals, and bandwidth (no cookie-cutter plans here)
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Gives you plug-and-play resources so you can take action right away
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Works beautifully as a reset between seasons or as an add-on after a new website launch
YOUR COMMITMENT
You’ll spend 90 minutes in a focused strategy session with us, plus about 30 minutes reviewing your completed plan at week’s end. That’s it. We’ll do the heavy lifting, distilling your goals into a roadmap that’s simple, clear, and doable.
THE TIMELINE
(starts once contract is signed and deposit is paid)
1 week delivery
Day 1: Strategy Session
Day 3–5: Draft of 90-day plan
Day 7: Final plan delivered + optional follow-up review
Day 90: 30-minute quarterly check-in meeting
(Add one week to any existing project timeline, or book as a stand-alone service.)
THE INVESTMENT
$1,250 (50% deposit required)
- Day 1 (upon contract signature):
- 50% deposit: $625
- Day 30:
- 50% balance: $625
*Already did a Golden Hour? Your $375 credits toward the Strategy Flight if you book within 30 days. Most Golden Hour clients who want the full 90-day build make this move.
Your Free Starting Point
Not sure if you’re ready for a full Strategy Flight? Start here.
Our free guide, The 4 Stages of Sustainable Marketing, is the same framework we use as the foundation for every strategy session. It helps you figure out where you actually are, what stage you’re in, and what the logical next move looks like from there.
It takes about 10 minutes to read and usually surfaces a few quick wins you can act on right away!
Ready to stop second-guessing and start moving forward?
You don’t need a bigger marketing budget or a busier content calendar. You need a clear plan and permission to focus. That’s what we build.
Rather start with the full roadmap?
Get in touch about a Strategy Flight: hello@meadowlark.marketing