brand identity
Your business deserves a brand that reflects the amazing thing you’ve built.
A lot of small business owners have been running on a logo they made in a pinch, colors they picked because they liked them that day, and fonts that were just whatever the template used.
And it works…until it doesn’t.
Your brand is the first impression you don’t get to be in the room for. It’s working (or not working) every time someone Googles you, drives past your sign, or lands on your website. And when it’s inconsistent or outdated, it’s quietly costing you credibility you’ve already earned everywhere else.
Before the visuals, though, comes the harder and more important question: what does your brand actually mean? Who are you for? What makes you the only real choice for that person? What do you want people to feel when they encounter you before they’ve ever met you.
We offer two starting points depending on where you are. If you can’t answer the “what does your brand actually mean?” question, start with Daybreak. If you can, jump to Twilight.
Daybreak
BRAND IDENTITY WORKSHOP
$1,250 | 1-2 WEEKS
For when you're ready to get crystal clear on who you are, who you're for, and why it matters.
Most businesses skip this step. They jump straight to logos and colors and fonts. Then they wonder why nothing ever feels quite right, why their marketing sounds generic, why they're attracting the wrong clients or struggling to explain what they do without rambling.
The visuals aren't the problem. The foundation is.
Daybreak is a focused, 90-minute brand messaging workshop where we dig into the things that make your business genuinely different and build a messaging framework you can use everywhere. Your website. Your social media. Your elevator pitch. Your team. Anywhere your brand needs to speak for you when you're not in the room.
You already know the answers. You've lived them. We just know the right questions to draw them out.
WHAT'S INCLUDED
- 90-minute brand messaging workshop (we lead the whole conversation, you just show up and talk)
- Brand positioning statement: who you are, who you serve, and what makes you the right choice, in one clear sentence
- Your unicorn factor: the specific, ownable thing that sets you apart from every other option
- Target audience profile: not just demographics, but the mindset, fears, and motivations of the person you're actually trying to reach
- Brand voice guide: how you sound, what words feel like you, what you'd never say
- Core messaging pillars: the 3–4 themes that everything you communicate comes back to
- Brand Messaging Guide: a clean, usable PDF your team, your designer, your web person, and future-you can all reference
WHY YOU'LL LOVE IT
You'll finally be able to explain what you do without second-guessing yourself. You'll have a document that makes every future marketing decision easier because you'll know exactly what your brand stands for and who it's talking to.
And if you're heading into a visual brand or website project next, you'll go in with a clarity that makes the whole process faster, smoother, and better.
YOUR COMMITMENT
One 90-minute conversation where you answer our questions honestly about your business, your customers, and what you want your brand to stand for. A review of your Brand Messaging Guide when we deliver it. That's the whole thing.
THE TIMELINE
(starts once contract is signed and deposit is paid)
Day 1: Your 90-minute brand messaging workshop
Days 2–4: We synthesize everything and build your Brand Messaging Guide
Day 5–7: Guide delivered + one round of refinement based on your feedback
THE INVESTMENT
$1,2500 (50% deposit required)
- Day 1 (upon contract signature):
- 50% deposit: $625
- Day 14 (upon delivery):
- Balance due: $625
Twilight
VISUAL BRAND IDENTITY
$1,250 | 2 WEEKS
For when your business is ready to look as good as it feels.
Your brand is how people recognize, remember, and trust your business. The Twilight Package gives you a cohesive visual identity that reflects your hard work and makes every piece of your marketing feel like it finally fits.
WHAT'S INCLUDED
- Brand identity workshop to define your vision and aesthetic
- Visual identity, including a brandmark and wordmark
- Brand color palette
- Brand typography
- Business Card design
- Quick-reference Brand Guide
WHY YOU'LL LOVE IT
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You’ll have a visual identity that feels aligned and professional (no more mismatched colors and outdated logos)
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Every marketing piece you develop will have a cohesive and intentional look moving forward
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You’ll walk away with everything you need to confidently show up anywhere your brand lives
YOUR COMMITMENT
You’ll spend about 60–90 minutes upfront sharing your ideas, preferences, and inspiration. From there, we handle the creative work, with two rounds of refinement based on your feedback.
THE TIMELINE
(starts once contract is signed and deposit is paid)
Week 1: Brand Workshop + Design Development
Week 2: Initial Presentation + Revisions + Final Brand Delivery
THE INVESTMENT
$1,250 (50% deposit required)
- Day 1 (upon contract signature):
- 50% deposit: $625
- Day 14 (upon brand delivery):
- Balance due: $625
Our honest reocmmendation? Do both.
Daybreak and Twilight were designed to work together and most clients who start with one end up doing both, because the logic is hard to argue with. When your messaging is clear, your visual identity has something real to express. When your visuals are built on that foundation, everything feels aligned in a way that’s hard to put your finger on but impossible to miss.
Daybreak + Twilight: $2,300
(save $150, normally $2,500 purchased separately)
The two projects run back-to-back: Daybreak in Week 1, Twilight in Weeks 2–3. By the end of three weeks, you have a complete brand (the story and the look) ready to take anywhere.
Building a website too?
Brand first, website second…that’s always the right order. When your visual identity is locked in before we build, every page of your site has a cohesive, intentional look from day one. No retrofitting. No “we’ll update the colors later.”
Add Twilight to any Meadowlark website build for $1,100 (save $150 when you combine).
Ready to finally look like what you’ve worked so hard to build?
Your customers are already impressed by what you do.
Your brand should be too.