simple. honest. local.
marketing for small businesses
You built something worth being proud of.
Marketing shouldn’t feel like the hardest part.
Marketing should feel like relief, not more work.
No jargon. No overwhelm. Just clean, practical marketing that works and gives you back your most valuable asset: time.
You’ve been doing the best you can with the time you have. Running the business, managing the season, keeping up with everything and somewhere in between, trying to keep your marketing from falling completely apart.
That’s not failure. That’s a full-time business owner with too much on her plate and not enough support.
We are the support.
Whether you need a website that finally sounds like you, a brand that matches what you’ve actually built, or just a clear plan for what to do first, we’ll meet you exactly where you are and build from there.
What our clients are saying
If you have tried the DIY route, but feel like something is still missing, let’s chat.
Our approach is built for small businesses in resort towns – where life moves seasonally, and your time is your most valuable resource.
WE BUILD CLARITY. You deserve a plan that makes sense, not trendy hacks and confusing dashboards.
WE ARE EFFICIENT. Your time is your most valuable asset. We won’t waste it with fluff and 30-page reports.
WE KNOW SMALL TOWNS. We live this too. McCall is home. Seasonality, tourism swings, locals vs. visitors…we know this world because we’re in it.
WE EMPOWER. You’ll never be dependent on us for something you could do yourself. Training and guides come with everything.
Schedule a FREE
30-minute consultation.
No pressure. No sales pitch.
Just a conversation about the possibilities!
Schedule a FREE
30-minute consultation.
No pressure. No sales pitch.
Just a conversation about the possibilities!
Featured Services
Strategy Flight
YOUR 90-DAY MARKETING ROADMAP
$1,250 (or add to a website for $1,100)
For when you’re ready to stop guessing and start moving with intention.
One 90-minute conversation, one week, and one clear, realistic plan for your next 90 days of marketing built around your actual goals, your actual audience, and your actual capacity.
This isn't a generic checklist. It's a custom roadmap that was made for your business, and nobody else's.
You'll walk away knowing exactly what to focus on, what to let go of, and what to do first. For a lot of our clients, that last part, the permission to let things go, is the most valuable piece of the whole thing.
First Light
GUIDED WEBSITE BUILD
$3,200 | 4-6 WEEKS
For when you'd rather lead with your own words and have us there as support to shape them.
You know your business better than anyone. First Light gives you a structured way to capture that knowledge through our guided Content Workbook: five daily prompts, about an hour each, that pull out exactly what your website needs to say. We take it from there. We review your answers, build a content outline, get your approval, and turn it into a polished, professional site.
You're not writing a website. You're answering questions you already know the answers to.
The Confluence
NEWSLETTER + SOCIAL
$875 PER MONTH
(Plus a one-time $400 strategy onboarding, 3-month minimum)
Finally! Content delivered to your inbox without the headache. Each month we send you four social posts and four stories, complete with captions and visual recommendations PLUS an email loaded and ready to send into your preferred platform.
Everything is based on a content calendar we develop at the start and written in your voice. Not generic, not corporate, not ‘marketingy.’
It’s a complete content service without having to add anyone to your payroll!
Daybreak
BRAND IDENTITY WORKSHOP
$1,250 | 1-2 WEEKS
For when you’re ready to get crystal clear on who you are, who you’re for, and why it matters.
Most businesses skip this step. They jump straight to logos and colors and fonts. Then they wonder why nothing ever feels quite right, why their marketing sounds generic, why they’re attracting the wrong clients or struggling to explain what they do without rambling.
The visuals aren’t the problem. The foundation is.
Daybreak is a focused, 90-minute brand messaging workshop where we dig into the things that make your business genuinely different and build a messaging framework you can use everywhere. Your website. Your social media. Your elevator pitch. Your team. Anywhere your brand needs to speak for you when you’re not in the room.
You already know the answers. You’ve lived them. We just know the right questions to draw them out.
The Run
GOOGLE SEARCH ADS
3-MONTH LAUNCH PROGRAM | $1,525
For getting in front of the people who are already looking for exactly what you offer.
When someone types “best pizza in McCall” or “vacation rental near Payette Lake” into Google, they’re not browsing, they’re ready to buy. Google Search Ads put you in front of that person at exactly the right moment. No interruption. No guessing. Just your business, in front of someone actively looking for it.
Google Search is always-on advertising. Someone is always searching, and you want to always be there when they do. We build your campaign from the ground up – strategy, structure, copy, and tracking – and then we watch it for three months, making the adjustments that turn a good campaign into a great one.
We know first-hand how much small business owners juggle.
We are a small-town agency located in McCall, Idaho, a beautiful little resort town tucked into the heart of Idaho’s mountains. And we have felt the challenges that come with owning a small business…especially a small business in a tourist destination.
Our goal is to create straightforward, unintimidating, attainable marketing assets that can easily adjust with the seasons.
We are big fans of function, consistency, style, and effectiveness, and want to make marketing your small business as uncomplicated as possible.
And we don’t want this to be a one-sided relationship. We aren’t the build-it-and-bail kind of agency. We want to ensure you feel confident editing your website, managing your content calendar, and using your brand assets to their full potential.
Because we genuinely believe that small business owners aren’t behind, they’re just under-supported. That’s the problem we built Meadowlark to solve.