digital advertising
You’ve heard you should be running ads. But you’re worried it may break your brain…or your budget.
Every week there’s a new platform, a new format, a new “strategy” that’s supposedly the thing that will finally get people through your door. The noise is exhausting. And underneath all of it is a real question that nobody seems to give a straight answer to: should I be running ads, and if so, what kind?
We’re going to give you that straight answer.
For local businesses – the restaurants, the shops, the lodges, the services that live and breathe in a specific town or region – two ad types consistently outperform everything else. Google Search, for the people who are already looking for what you do. And Meta, for the people who don’t know they need you yet.
That’s it. We’re not chasing the newest platform or the flashiest format. We’re running the ads that actually work for businesses like yours, in the places where your customers already are.
Two ways to advertise, one goal.
Both of our ad programs follow the same structure: a focused 3-month launch designed to build, test, and optimize a campaign that performs with a clear picture of what’s working and what to do next when Month 3 is done.
Month 1 is the build. Months 2 and 3 are where the data starts talking. And at the end, you’ll know exactly what you’re working with. No mystery, no jargon, no vague promises about “brand awareness.”
Your ad spend is paid directly to Google or Meta. It never passes through us. We’re transparent about that because it matters.
The Run
GOOGLE SEARCH ADS
3-MONTH LAUNCH PROGRAM | $1,525
For getting in front of the people who are already looking for exactly what you offer.
When someone types “best pizza in McCall” or “vacation rental near Payette Lake” into Google, they’re not browsing, they’re ready to buy. Google Search Ads put you in front of that person at exactly the right moment. No interruption. No guessing. Just your business, in front of someone actively looking for it.
Google Search is always-on advertising. Someone is always searching, and you want to always be there when they do. We build your campaign from the ground up – strategy, structure, copy, and tracking – and then we watch it for three months, making the adjustments that turn a good campaign into a great one.
WHAT'S INCLUDED
Month 1 | Campaign Build + Launch:
- Goals workbook to align on what success looks like
- Google Ads account setup (or audit of existing account)
- Campaign strategy + keyword research
- Ad creative for up to 2 ad groups
- Sitelink extensions + callout extensions
- Conversion tracking setup
- Initial launch monitoring
Months 2 + 3 | Active Monitoring:
- Ongoing campaign monitoring and adjustments
- Bid management and performance optimization
- Monthly client-facing performance report (plain English, we promise)
End of Month 3 | Program Wrap-Up:
- Full campaign recap: what worked, what we’d change
- Clear recommendation for Month 4 and beyond
- You walk away knowing exactly what you have and what to do with it
- Option to continue monthly monitoring, but no requirement.
WHY YOU'LL LOVE IT
Setting up Google Ads for the first time sounds like something you’d need a certification for. You don’t. You need us to do it for you! Oh, and then tell you, in plain English, what’s happening every single month.
You’ll never log into a confusing dashboard and wonder what any of it means, because we send you a report that actually makes sense. And at the end of Month 3, you won’t just have a campaign, you’ll have three months of real data telling you exactly what your customers are searching for and whether your ads are reaching them. That’s information you own forever, whether you keep running ads or not.
THE INVESTMENT
3-Month Launch Program: $1,525 (recommended)
- $875 due at contract signing
- $325/month for Months 2 and 3
Campaign development only (no monitoring): $875
Available for businesses with an existing team to manage ongoing performance. Not recommended for first-time advertisers.
Optional add-ons:
- Month 4+ ongoing monitoring: $325/month
- Additional ad group: $375
- Custom landing page: $500
Ad spend is separate and paid directly to Google. Minimum recommended: $60/month.
The Reach
META ADS (FACEBOOK + INSTAGRAM)
3-MONTH LAUNCH PROGRAM | $1,625
For getting your business in front of the right people before they even know they’re looking.
Meta Ads work differently than search. Instead of waiting for someone to type in a query, you’re reaching them while they’re scrolling. Done right, that’s not an interruption, it’s an introduction. And for local businesses with a story to tell, a season to promote, or a specific customer type to reach, Meta is one of the most powerful targeting tools available.
The Reach is built for shorter, more intentional campaign windows – a season, a promotion, a specific audience you want to get in front of. We build your campaign, dial in your audiences, confirm your pixel is firing correctly, and manage the first three months of data so you actually know what’s working.
WHAT'S INCLUDED
Month 1 | Campaign Build + Launch:
- Goals workbook to align on what we’re optimizing for
- Meta Business Suite account setup (or audit of existing)
- Meta Pixel confirmation and event tracking
- Audience research and targeting setup
- Ad creative (copy + creative direction)
- Campaign launch + initial monitoring
Months 2 + 3 | Active Monitoring:
- Audience refinements based on early performance data
- Budget adjustments as the algorithm learns
- Monthly client-facing performance report to document what’s working, what’s not, and what we’re doing about it
End of Month 3 | Program Wrap-Up:
- Full campaign recap: what worked, what we’d adjust
- Clear recommendation for Month 4 and beyond
WHY YOU'LL LOVE IT
The hardest part of running Meta Ads isn’t the ads themselves, it’s not knowing if you set them up right, whether the pixel is actually tracking, or if your money is going anywhere useful. We handle all of that in Month 1 so you never have to wonder.
By Month 2 you’ll be seeing real data – real people, real clicks, real behavior – and we’ll be explaining what it means in a monthly report that doesn’t require a marketing degree to read. By the end of Month 3, you’ll know more about your audience than you ever have. That part tends to surprise people.
THE INVESTMENT
3-Month Launch Program: $1,625 (recommended)
- $975 due at contract signing
- $325/month for Months 2 and 3
Campaign development only (no monitoring): $975
Available for businesses with an existing team to manage ongoing performance. Not recommended for first-time advertisers.
Optional add-ons:
- Month 4+ ongoing monitoring: $325/month
- Additional ad set: $375
- Custom landing page: $500
Ad spend is separate and paid directly to Meta. Start with as little as $3/day.
Not sure which one is right for you?
The short version: if people are actively searching for what you do, start with Google. If you need to build awareness, promote a specific season or offer, or reach a very specific type of person, Meta is your move. Most businesses eventually benefit from both.
If you want to talk it through before you decide, that’s what discovery calls are for.
A word on ad spend…
We’ll be straight with you: ads are not magic. They’re a tool. A well-built campaign with a strong budget will outperform a well-built campaign with a weak one every time. We’ll tell you what we’d recommend for your specific goals, and we’ll never push you to spend more than makes sense for your business.
What we won’t do is make promises about results we can’t guarantee. What we will do is make sure you understand exactly what your money is doing and that when Month 3 is over, you have real information to make real decisions with.
(Fun Fact: even $100/month can be impactful!)
Ready to get your first ad launched?
Ads work best when they’re built right from the start. Let’s talk about what that looks like for your business.