meet our team
McKenzie Kraemer
founder
McKenzie was born and raised in Boise, Idaho and have spent most of her life in this beautiful state. She attended the University of Idaho and graduated with a BS in Public Communications and Writing then moved to Missoula, Montana to complete her Masters of Business Administration.
A day after graduation, she moved to McCall…a BIG shocker to her family who assumed she would gravitate toward the big city lifestyle. But the mountains, pine tree smell and small town camaraderie of McCall was too good to pass up.
After working in real estate marketing for several years, she went back to school and earned a BA in Web Design from the Art Institute. That led to the beginning of Micael McKenzie Inc Creative (now Meadowlark Marketing!). A freelancer at first, the company became a full time passion in 2010.
Since that time, McKenzie has been privileged to work with area businesses and immerse herself and the company in the local economy.
McKenzie loves to be in the outdoors hiking, snowshoeing, camping, boating, and social skiing/snowboarding (three runs then a beverage in the parking lot style!). She is happily raising two budding marketers with her husband in McCall.
Michelle Mooney
Operations Manager
Michelle Mooney is long time resident of McCall. She is a highly motivated and organized project manager with a passion for delivering successful outcomes. With a B.A. in Communication, Michelle brings a strong foundation in effective communication and collaboration to her role. She possesses a natural ability to motivate and inspire her team, always maintaining a hopelessly positive attitude with levity that encourages productivity and fosters a positive work environment. Her commitment to organization and attention to detail are key to her success in completing complex projects.
Outside of work, Michelle enjoys reading, volunteering, exercising, and spending quality time with her family. These interests and her kids keep her humble, help her maintain a healthy work-life balance, and contribute to her overall well-being.
Kelly Wilder
Website & Graphic Designer
Kelly was born, raised, and lives in northern Indiana (really – remote work and a stroke of luck brought us together!). She graduated from Ball State University with a BFA in Visual Communications and has been working as a graphic designer and web designer for 6 years. Kelly is a jack-of-many-trades and enjoys working on a wide variety of projects. If she’s not doing design-work, she enjoys board games, crocheting, reading, and getting outside as much as possible.
Addison Thomson
Content Manager
Addison has called Idaho home since the age of six, loving every minute of small-town living and the beauty of the great outdoors. She graduated from the University of Idaho and holds a Bachelor’s degree in Advertising and a Social Media Management certificate. Her favorite part of content creation is being able to bring life to a brand through storytelling and imagery. In her off time, Addison enjoys hiking, spending time with family, and going out in the world to discover beautiful new places.