social media starter kit
Make managing your socials 1000x easier
Let's build you a roadmap to follow!
Discover the ultimate toolkit designed to streamline your social media efforts and maximize your online presence.
social media is so simple, right?!
The Reality of Social Media Management
I am sure you have heard it too… “social media is so easy!” This claim that social media is a quick and easy marketing solution is everywhere, but the reality is way more complicated. Managing social media effectively requires time, strategy, and dedication. It’s not just about posting content; it’s about creating meaningful connections and building a brand presence.
For more than 15 years, I’ve helped small businesses navigate the world of social media and I am happy to say that I have found a few fantastic ways to streamline the entire endeavor.
Success doesn’t come from shortcuts. It comes from having a strategy and a plan to follow.
Ready to tame the big wide world of social media? Let’s dive into the Social Media Starter Kit!
Introducing the Content Matrix
Revolutionize Your Social Media Planning
The content matrix is a game-changer for social media strategy. Unlike a traditional content calendar that offers generic prompts, the matrix provides a structured framework tailored to your unique needs. A roadmap, if you will.
This matrix becomes the foundation of your social strategy. A quick-reference you can use to streamline your content ideation, creation, and posting.
Your field guide to navigating the wilds of social media.
What's in the Social Media Starter Kit?
The ABC’s of Instagram and Facebook
Master the essentials of Instagram and Facebook with our comprehensive guide. This is the level-set and a great resource to keep on hand as a quick-reference.
Social Media Content Worksheet
This is the heart of the Social Media Starter Kit. Here we streamline your content creation process with a step-by-step worksheet that simplifies planning and execution.
Analytics Tracker
Gain insights into your social media performance with our easy-to-use analytics tracker. Don’t worry about the individual days and weeks …we are looking for TRENDS.
and if that wasn't enough, I have a bonus!
Content Protocols
The Level-Up You Didn't Know You Needed!
These have been an absolute game-changer for me and are one of the easiest ways to level up your social media organization framework. And I outline exactly how to build these time-savers – complete with real examples of content protocols I use daily for myself and my clients.
Don't just take our word for it.
here’s what the Starter Kit is doing for small business owners just like you:
“Wait what?! McKenzie -why haven’t I ever even thought of the content protocol concept before? I am now obsessed with assigning protocols to everything – ha!”
“Just spent the morning building out my content matrix and boom! I realize this isn’t rocket science, but sometimes you just need someone to walk you through the process and point out the obvious (cause I definitely haven’t figured out how to be this organized on my own 😆). This is amazing. Thank you!!”
“I am absolutely loving the Starter Kit. I finally feel like I have clarity on what the heck I should post and when. And today I actually scheudled out an entire week of content without freaking out!”
“This is so incredibly valuable! The process to lay out your matrix is broken down so well.”